The folded flyer or accordion fold is one of the most popular printing products due to its cost-effectiveness. Multi-page promotional materials that do not form a stapled booklet can be most effectively created in a folded brochure format. They can be made in a variety of sizes and folds. In a rolled fold, the pages will have different sizes, with the size decreasing as it moves inward. In a Z or accordion fold, all pages will be the same size. When selecting the material, it is important to consider how many folds the finished brochure will have.